Kid-focused brands such as CapriSun, BellyWashers, Kool-Aid Bursts, Tum-E-Yummies, Honest Kids and Juicy Juice all have calories and sugar, even if some of them have ousted artificial colors and flavors, he points out. “ When it comes to healthy hydration for kids, we saw there was actually a lot of white space,” he claims. I think ultimately this brand could easily be worth hundreds of millions and expand into several international markets. “ Getting that kind of distribution in less than a year is almost unheard of in the beverage industry. So could it be a $100m brand? “ Absolutely”, Sherman tells FoodNavigator-USA. Indeed, AquaBall has secured distribution so fast that its creator - chief marketing officer Kevin Sherman - is confident it can secure a sizeable chunk of the rapidly-growing $1.2bn children’s beverage market. Introduced to the market in 2012 with 30 calories and 8g sugar, the brand was re-launched in the first quarter of 2013 with zero calories (stevia extract is now the only listed sweetener) in four flavors (orange, grape, berry and fruit punch), and has since gained authorization in more than 25,000 grocery, drug, mass and club stores from Safeway and Kroger, to Rite Aid, Albertson’s and ShopRite.Ĭould AquaBall be a $100m brand? “Absolutely” One firm convinced it has the answer is True Drinks, a new company led by beverage industry veteran Lance Leonard (a former director of global customers for Nestle Waters) which reckons it has hit on the formula for explosive growth with AquaBall: A zero-calorie line of naturally flavored and sweetened vitamin waters in distinctive ball-shaped bottles emblazoned with Disney and Marvel characters. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches). Plant-based, alt proteins, precision fermentation.
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